A product that facilitates a nonpurchase trial or a limited-purchase trial is less likely to influence consumers to try the product.

Question

Quizplus · Accepted Answer

A nonpurchase trial or a limited-purchase trial allows consumers to try the product without committing to a full purchase, which can actually increase the likelihood of them trying the product. This type of trial helps to reduce risk and uncertainty for potential customers, making them more likely to try the product and potentially become a loyal customer in the future.

A Product That Facilitates a Nonpurchase Trial or a Limited-Purchase