According to the Foote,Cone & Belding (FCB),all products purchased primarily for their functional consequences are termed as feel products.

Name: According to the Foote,Cone & Belding (FCB),all products purchased primarily for their functional consequences are termed as feel products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

According to FCB, products purchased primarily for their functional consequences are termed as think products, not feel products. Feel products are those purchased for emotional gratification.

According to the Foote,Cone & Belding (FCB),all Products Purchased Primarily