Price perceptions concern how price information is comprehended by consumers and made meaningful to them.

Name: Price perceptions concern how price information is comprehended by consumers and made meaningful to them.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

Price perceptions refer to the way consumers interpret and understand the price information of a product. It involves how consumers make sense of the price and how they evaluate it in relation to the perceived value of the product.

Price Perceptions Concern How Price Information Is Comprehended by Consumers