Channel strategy requires choices to be made about all of the following EXCEPT:
A) mode of marketing through direct and/or indirect distribution.
B) which brands/products to market.
C) plant/warehouse locations.
D) how products will be delivered to consumers.
E) marketing through store retailing, non-store retailing or some combination.

Question

Quizplus · Accepted Answer

Channel strategy decisions involve the methods and pathways by which products are distributed from the manufacturer to the consumer, including decisions on direct or indirect distribution (A), the locations of facilities like plants or warehouses (C), the delivery methods to consumers (D), and the retail formats used (E). They do not directly involve decisions on which brands or products to market, as these decisions are typically made prior to and separate from channel strategy considerations.

Channel Strategy Requires Choices to Be Made About All of the Following