The CEO of Icon Image Associates wishes to radically change the corporate culture of the firm. She knows that she must convince others at Icon Image of the necessity for the culture change and gain their active support. The CEO knows that the key players in energizing the culture change and fostering alignment with the new strategic vision are:

Question

Quizplus · Accepted Answer

While all of the groups mentioned can play a role in culture change, the CEO, top managers, and middle managers are the key players in energizing the change and fostering alignment with the new strategic vision. They are responsible for communicating the need for change, modeling the desired behaviors, and leading by example. Without their active support, it is unlikely that the culture change will be successful. While rank-and-file employees can certainly contribute to the culture change, they are more likely to follow the lead set by top management rather than driving the change themselves. The Board of Directors may provide support and oversight for the change initiative, but they are not typically involved in the day-to-day implementation of the new culture.

The CEO of Icon Image Associates Wishes to Radically Change