Harry has decided to gift his parents a plasma TV this holiday season.Now that he is looking for good deals on plasma TVs,he begins to feel that there are many more advertisements for plasma TVs on television,billboards,and the Internet than he can remember seeing before.Which of the following obstacles to accurate perception is this scenario an example of?

Question

Quizplus · Accepted Answer

This scenario is an example of selective perception, which is the tendency to selectively interpret what one sees on the basis of one's interests, background, experience, and attitudes. Harry is looking for good deals on plasma TVs, so he is more likely to notice advertisements for plasma TVs than he would if he were not in the market for one. This can create a perception that there are more ads for plasma TVs than usual, even though there may not be.

Harry Has Decided to Gift His Parents a Plasma TV