Pine and Acorn Consultancy has decided to introduce a new performance analysis system for its consultants.Mark,a senior manager,has been assigned the task to ensure that all the employees eventually upgrade to the new system.He informs employees about the drawbacks of using the current system and also informs them that henceforth the incentives associated with the data entry in the older system would be discontinued.However,most consultants are comfortable using the old system and refuse to accept any change.This represents a failure in the _____ step of Lewin's three-step model for change.

Question

Quizplus · Accepted Answer

This scenario represents a failure in the "unfreezing" step of Lewin's three-step model for change. The unfreezing step involves creating the motivation for change by creating awareness of the need for change and the drawbacks of continuing with the existing system. In this scenario, Mark has informed employees about the drawbacks of using the current system and has discontinued incentives associated with it. However, most consultants are still comfortable with the old system and are resistant to change, indicating that the unfreezing step has not been successful.

Pine and Acorn Consultancy Has Decided to Introduce a New