The Candela Company's marketing and product design involves identifying customer needs,and then,working backwards to devise products and services to meet those needs.Which of the following statements best describes the company?

Question

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The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation). Effective marketing starts with the recognition of customer needs and then works backward to devise products and services to satisfy these needs.

The Candela Company's Marketing and Product Design Involves Identifying Customer