Midas Corporation Is a Sporting Goods Manufacturer

Midas Corporation is a sporting goods manufacturer.Most of its energies and resources are devoted to one line of sporting shoes that has been a reasonable hit in the past.The company rarely undertakes any marketing research studies to assess consumer wants and needs and seldom devises new advertising or promotional strategies.The company is exhibiting a _____.

A) investor orientation
B) market orientation
C) customer orientation
D) production orientation