Beryl Toys targets children from the age of 3 upwards,while Booker-Price makes toys for babies and toddlers.In 1999,Beryl Toys acquired Booker-Price for $1.1 billion.This acquisition gave Beryl Toys a new product line aimed at the younger siblings of its current target market.By targeting the below-three years age group with age-appropriate toys,Beryl Toys has implemented a _____ strategy.
A) diversification
B) product differentiation
C) market development
D) market penetration
Correct Answer:
Verified
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