Healthline is a brand of incontinence products.Healthline products sell for $2 to $5 less than the rival brand called Depends.According to Michael Porter's model,Healthline is using a _____ strategy to market their products.

Question

Quizplus · Accepted Answer

Using a cost leadership strategy, a firm would focus on being the low-cost company in its industry. They would stress efficiency and offer a standard, no-frills product.

Healthline Is a Brand of Incontinence Products