Booker & Price is a large store that buys products from different businesses and sells them to consumers.The store purchases the goods at wholesale prices and sells them to their customers at a slightly higher price in order to make a profit.Which of the following categories of organizational buyers does Booker & Price fall under?

Question

Quizplus · Accepted Answer

Marketing intermediaries or resellers purchase products to resell at a profit. This group includes a number of types of resellers such as wholesalers and retailers that buy products from manufacturers and distribute them to consumers and other organizational buyers.

Booker & Price Is a Large Store That Buys Products