Rita is a successful entrepreneur who owns a small coffee shop.She serves her customers her own homemade brew of coffee.Recently she developed a new tasty brew and gave free samples of this to her regular customers.She then got them to give their feedback.This is an example of _____.
A) brand positioning
B) test marketing
C) commercialization
D) product development

Question

Rita is a successful entrepreneur who owns a small coffee shop.She serves her customers her own homemade brew of coffee.Recently she developed a new tasty brew and gave free samples of this to her regular customers.She then got them to give their feedback.This is an example of _____.
A) brand positioning
B) test marketing
C) commercialization
D) product development

Quizplus · Accepted Answer

Test marketing is a controlled experiment in a limited geographical area to test the new product or in some cases certain aspects of the marketing strategy, such as packaging or advertising. The main goal of a test market is to evaluate and adjust, as necessary, the general marketing strategy to be used and the appropriate marketing mix.

Rita Is a Successful Entrepreneur Who Owns a Small Coffee