Origin International has developed a new device for monitoring refrigerant leaks in supermarket refrigerated display cases.The devices are compliant with recent environmental protection legislation.To locate supermarkets and convenience stores interested in its new product,Origin's sales department took out a full-page ad in a trade publication called "Grocery Equipment." The ad had a coupon which any interested store owner could use to request further information.Origin is using _____ for its prospecting.

Question

Quizplus · Accepted Answer

When names and addresses of prospects are not available, as is usually the case when firms enter new markets or a new salesperson is hired, they can be generated by randomly calling on businesses or households or by employing mass appeals (through advertising). This process is called random lead generation.

Origin International Has Developed a New Device for Monitoring Refrigerant