Coca-Cola licenses wholesalers in various markets that buy its syrup concentrate and then carbonate,bottle and sell Coke products to retailers in their local markets.Coca-Cola participates in a(n)_____ vertical marketing system.
A) selective
B) administered
C) corporate
D) contractual

Question

Coca-Cola licenses wholesalers in various markets that buy its syrup concentrate and then carbonate,bottle and sell Coke products to retailers in their local markets.Coca-Cola participates in a(n)_____ vertical marketing system. 
A) selective
B) administered
C) corporate
D) contractual

Quizplus · Accepted Answer

Contractual vertical marketing systems involve independent production and distribution companies entering into formal contracts to perform designated marketing functions. Three major types of contractual vertical marketing systems are the retail cooperative organization, wholesaler-sponsored voluntary chain, and various franchising programs.

Coca-Cola Licenses Wholesalers in Various Markets That Buy Its Syrup