Hertz economy cars are rented for $129 rather than $130 to appear less expensive.This is an example of _____ pricing.

Name: Hertz economy cars are rented for $129 rather than $130 to appear less expensive.This is an example of _____ pricing.
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Question

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Odd-even pricing is a psychological pricing strategy, in which prices are set a few dollars or a few cents below a round number to encourage the consumers to think of the product as less expensive.

Hertz Economy Cars Are Rented for $129 Rather Than $130