Printers Cove Inc.is an online retailer of printers and accessories.A recent ad on their Web site reads: "Buy a compact photo printer and single-use color cartridge combo and save 30 percent off retail prices.Limited period offer.Act now." This is an example of _____ pricing.
A) odd-even
B) prestige
C) bundle
D) rate of return

Question

Quizplus · Accepted Answer

Bundle pricing is a psychological pricing strategy, in which several products are sold together at a single price to suggest a good value.