Under a single policy,Reassurance Inc.,an insurance company,provides insurance such as fire,engineering,healthcare,and property to companies.By doing this,Reassurance aims to:
A) connote value and convenience for customers.
B) create a signal that the service is exceptionally fine.
C) increase sales through steep price discounting.
D) encourage customers to think of them as high quality maintainers.

Question

Quizplus · Accepted Answer

Bundle pricing is a psychological pricing strategy, in which several products are sold together at a single price to suggest a good value. This is done in order to connote value and convenience for customers.

Under a Single Policy,Reassurance Inc