Franklin Inc.,an apparel manufacturer based in Scotland,opened its new store in the United States.The Scottish firm's clothes received exceptionally good response from consumers in the host country.However,the firm incurred very high expenditures as the rent for the store was expensive and the cost of labor was higher than expected.Also,there was a hike in the price of fuel in the United States.This led to increased expenditures on transportation of goods.This indicates that Franklin Inc.had serious issues in the United States due to poor:

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Nations' economies are becoming increasingly intertwined, and business cycles tend to follow similar patterns. However, there are differences, mainly due to political upheaval or social changes, and these may be significant. In determining whether to invest, marketers need to perform in-depth analyses of a country's stage of economic development, the buying power of its populace, and the strength of its currency.