Book Worm Publishers,an American firm,entered into a contract with a Japanese book retailer to sell its range of exquisite coffee table.These books were priced high.The American publishing firm did not do enough research on Japanese preferences and misjudged their buying power.Sales levels were below average due to this.We can infer that Book Worm Publishers did not succeed due to ______ conditions in Japan.

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Nations' economies are becoming increasingly intertwined, and business cycles tend to follow similar patterns. However, there are differences, mainly due to political upheaval or social changes, and these may be significant. In determining whether to invest, marketers need to perform in-depth analyses of a country's stage of economic development, the buying power of its populace, and the strength of its currency.

Book Worm Publishers,an American Firm,entered into a Contract with a Japanese