Business marketers that define their business markets with a horizon that stretches beyond the boundaries of their own country to include foreign markets for industrial goods and services employ:

Question

Quizplus · Accepted Answer

A global market perspective refers to a business approach that considers the international market as a whole, including foreign markets for industrial goods and services. This perspective goes beyond the boundaries of a single country and takes into account the economic, political, and cultural differences that exist in other countries. Therefore, this best describes the approach of business marketers who define their business markets with a horizon that stretches beyond their own country to include foreign markets for industrial goods and services.

Business Marketers That Define Their Business Markets with a Horizon