Buying firms prefer a more collaborative relationship when:

Question

Quizplus · Accepted Answer

When a purchase is deemed strategically important to the buying organization, they prefer to have a closer collaboration with the seller to ensure the success of the purchase. Similarly, in a dynamic market, the buying firm may need to work collaboratively with the seller to stay ahead of changes and opportunities. Finally, when there are few alternatives, the buying firm may need to work closely with the seller, creating a more collaborative relationship. Therefore, option D is the best choice, as all three options are valid reasons for buying firms to prefer a more collaborative relationship.

Buying Firms Prefer a More Collaborative Relationship When