A successful implementation of a segmentation strategy requires attention to:

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A successful implementation of a segmentation strategy requires attention to all of the above. The sales force organization is vital to ensure that the right resources are focused on the target segments. Adaptations may be required to serve international segments with different preferences and needs, and selecting the right media outlets is key to effectively reaching and engaging with the target segments.

A Successful Implementation of a Segmentation Strategy Requires Attention To