Concerning segmentation criteria,_____ refers to the degree to which the segments are large or profitable enough to be worth considering for separate marketing cultivation.

Question

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Substantiality refers to the size and profitability of the segments. This criterion evaluates whether the segment is large enough or has enough purchasing power to be worth targeting for marketing efforts. Measurability pertains to the degree to which the segment can be identified and measured. Accessibility concerns whether the segment can be effectively reached and served. Compatibility refers to how well the needs of the segment fit with the company's product offerings. Responsiveness evaluates how readily and positively the segment responds to marketing efforts.

Concerning Segmentation Criteria,_____ Refers to the Degree to Which the Segments