Responsibility charting constitutes an approach that can be used to classify decision-making roles and to highlight the multifunctional nature of business marketing decision-making.A manager who is told of the decision when it is made,but may not have been consulted before the decision was approved is performing which of the following roles?

Question

Quizplus · Accepted Answer

The manager is performing the role of an Informer, as they were not consulted before the decision was made but were informed after it was approved.

Responsibility Charting Constitutes an Approach That Can Be Used to Classify