St.Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool.In turn,research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension.Thus,reliability would be classified as a _____ attribute.

Question

Quizplus · Accepted Answer

Reliability is a determinant attribute because it is considered important by organizational buyers in the purchase of a machine tool and the new model introduced by the firm is viewed as superior to competing brands on this dimension. Determinant attributes are those that are considered important by customers in making a purchase decision and can differentiate one product or brand from others in the market.

StLouis Capital Equipment Company Found That Organizational Buyers View Reliability