Research on new service success suggests that:
A) the determinants of success for new services closely resemble those found for successful new products.
B) a well managed service development process is crucial.
C) successful projects provide clear customer benefits.
D) all of the above.
E) (b) and (c) only.
Correct Answer:
Verified
Q9: Simultaneous production and consumption requires that the
Q31: If a firm provides maintenance and repair
Q32: Benefits of solution-centered marketing strategy include:
A)new avenues
Q33: The service offer is linked with the
Q34: The concept of tangibility helps the manager
Q35: Services are:
A)deeds.
B)processes.
C)performances.
D)all of the above.
E)(b)and (c)only.
Q37: When a manager is in charge of
Q38: In following a "solutions" strategy" for B2B
Q39: Service quality benefits should be linked to::
A)customer
Q40: Which of the following is NOT true
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