The concept of tangibility helps the manager to:
A) focus clearly on the firm's total market offering.
B) recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
C) determine how a service will marketed.
D) all of the above.
E) (a) and (b) only.
Correct Answer:
Verified
Q29: Which of the following are components of
Q30: Differences between goods and services include:
A)intangibility.
B)variability.
C)profitability.
D)All of
Q31: If a firm provides maintenance and repair
Q32: Benefits of solution-centered marketing strategy include:
A)new avenues
Q33: The service offer is linked with the
Q35: Services are:
A)deeds.
B)processes.
C)performances.
D)all of the above.
E)(b)and (c)only.
Q36: Research on new service success suggests that:
A)the
Q37: When a manager is in charge of
Q38: In following a "solutions" strategy" for B2B
Q39: Service quality benefits should be linked to::
A)customer
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