Recent research shows that business-to-business service firms are more likely to emphasize:

Question

Quizplus · Accepted Answer

Recent research suggests that business-to-business service firms tend to focus more on building relationships with their clients rather than adopting transactional strategies. They also tend to emphasize the total buyer-seller process, considering all the aspects of a transaction that go beyond just the exchange of goods or services. Therefore, the best choice for this question is (E), which includes both (a) relationship strategies and (c) the total buyer-seller process.

Recent Research Shows That Business-To-Business Service Firms Are More Likely