Speed is becoming an important strategic weapon,particularly in high-technology markets.Research indicates that the _____ strategy increased the speed of product development for markets characterized by rapidly evolving technology and unpredictable patterns of competition.

Question

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The Experiential strategy is designed to increase the speed of product development in markets characterized by rapidly evolving technology and unpredictable patterns of competition. This involves creating cross-functional development teams that have the autonomy to make decisions and rapidly prototype and test new products or features. The focus is on learning and experimentation, with the goal of quickly identifying the most promising ideas and bringing them to market as quickly as possible.

Speed Is Becoming an Important Strategic Weapon,particularly in High-Technology Markets