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Competitors Are Strongly Motivated to React to New Product Introductions

Question 31

Multiple Choice

Competitors are strongly motivated to react to new product introductions in their market when:


A) the market is experiencing a low rate of growth.
B) the new product represents a major threat to their market.
C) the new product targets a niche markets.
D) all of the above.
E) (a) and (b) only.

Correct Answer:

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