Manufacturers who wish to strengthen the dependence that channel members have on them could:

Question

Quizplus · Accepted Answer

To strengthen the dependence that channel members have on them, manufacturers can use multiple strategies. Increasing commissions (choice A) can incentivize channel members to sell more of the manufacturer's products. Encouraging channel members to carry the firm's full product line (choice B) can make them more invested in the manufacturer's success, as they will have a broader range of products to sell. Increasing promotion to enhance the profitability of channel members (choice C) can help channel members make more sales and improve their own bottom line, increasing their reliance on the manufacturer. Therefore, all of the above choices are viable options for manufacturers looking to strengthen the dependence that channel members have on them.

Manufacturers Who Wish to Strengthen the Dependence That Channel Members