Most industrial firms spend roughly the same amount of money on advertising as they do on personal selling.

Name: Most industrial firms spend roughly the same amount of money on advertising as they do on personal selling.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is false. Industrial firms often spend significantly more money on personal selling than they do on advertising, as personal selling is essential for building relationships and closing deals in a B2B context.

Most Industrial Firms Spend Roughly the Same Amount of Money