What system is used for forecasting sales?
A)Logistics information system (LIS)
B)Personnel information system (PIS)
C)Marketing information system (MKIS)
D)Financial information system (FIS)

Question

Quizplus · Accepted Answer

Sales forecasting is a critical function of marketing management. Marketing information systems (MKIS) collect, analyze, and distribute data concerning consumers, competitors, and the company's market environment. These systems are used extensively in forecasting sales, determining trends, and identifying opportunities and threats in the marketplace. Therefore, the most appropriate system used for forecasting sales is the marketing information system (MKIS).

What System Is Used for Forecasting Sales