In the context of using information technology for a competitive advantage,identify a true statement about top-line strategy.
A)It focuses on generating new revenue by offering new products and services.
B)It focuses on improving efficiency by reducing overall costs.
C)It focuses on enhancing rivalry among existing competitors.
D)It focuses on helping different market segments achieve a cost advantage.

Question

Quizplus · Accepted Answer

Top-line strategy is all about generating new revenue and creating growth opportunities for the company. It focuses on expanding the business by offering new products and services, targeting new markets, and increasing customer engagement to ultimately increase the top line (revenue). Improving efficiency (B), enhancing rivalry (C), and achieving cost advantage (D) are not the primary focus of top-line strategies.

In the Context of Using Information Technology for a Competitive