Which of the following systems' goal is to improve services offered to consumers and use consumer contact information for targeted marketing?
A)Integrated marketing communication
B)Supply chain management
C)Customer relationship management
D)Enterprise resource planning

Question

Quizplus · Accepted Answer

The system described in the question is customer relationship management (CRM), which focuses on building and maintaining relationships with customers through the use of data analysis and targeted marketing strategies. Integrated marketing communication (A) is a broader system that encompasses all aspects of a company's marketing efforts, not just customer relations. Supply chain management (B) is concerned with the coordination of goods and services between companies and their suppliers. Enterprise resource planning (D) is a business management system that integrates all aspects of the company's operations, such as finance, human resources, and production. None of these systems specifically focus on improving services for consumers or using their contact information for targeted marketing.

Which of the Following Systems' Goal Is to Improve Services