In a customer relationship management (CRM)system,which of the following is effective in tracking and analyzing customers' buying patterns?
A)A Web portal
B)A data-mining tool
C)An extranet
D)An e-commerce site

Question

Quizplus · Accepted Answer

A data-mining tool is designed to sift through large amounts of data and find patterns and trends, including customers' buying patterns. This information can then be used to create targeted marketing campaigns or adjust product offerings to better meet customer needs. Web portals, extranets, and e-commerce sites may also be used in a CRM system, but they are not specifically designed for tracking and analyzing buying patterns.

In a Customer Relationship Management (CRM)system,which of the Following Is