Customer value is the perceived benefit of a product or service, which a customer uses to determine whether or not to purchase the product. It considers the benefits received relative to the price paid and the customer's needs and expectations.

Solved

Customer Value Is

Question 60

Multiple Choice

Customer value is:

A) comparing a product's actual functioning to their requirements to determine value.
B) the process that involves everyone in the organization focusing on the customer to continually improve product value.
C) the method used to transform inputs into outputs.
D) the perceived benefit of a product, used by customers to determine whether or not to buy the product.

Correct Answer: