With __________,one company allows another to use its assets (intellectual property),such as a brand name,a trademark,a particular technology,a patent,or a copyright.

Question

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Licensing is the process in which a company (the licensor) allows another company (the licensee) to use its assets (intellectual property) such as a brand name, trademark, particular technology, patent, or copyright. The licensee pays a fee to the licensor for the use of these assets.

With __________,One Company Allows Another to Use Its Assets (Intellectual