When Nike added sports clothing to its athletic shoe line,it used:

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Nike's addition of sports clothing to its athletic shoe line represents related diversification, as both products fall within the broader category of athletic and fitness gear. This allows Nike to leverage its existing brand recognition and expertise, as well as appeal to its target market's broader needs beyond just shoes. Forward integration would involve Nike expanding its operations to control its distribution channels (e.g. opening its own retail stores), while backward integration would involve Nike acquiring suppliers (e.g. a company that produces its shoe laces). Unrelated diversification would involve Nike expanding into completely different industries or markets (e.g. acquiring a fast food chain).

When Nike Added Sports Clothing to Its Athletic Shoe Line,it