In the BCG Growth-Share matrix,__________ generate more resources than they need.
A) cash cows
B) dogs
C) question marks
D) stars

Question

Quizplus · Accepted Answer

Cash cows are businesses or products that have a large market share in a mature market. They generate significant amounts of cash and profits, but their growth potential is limited. As a result, they do not require significant reinvestment, and their excess cash can be used to support other business units or to pay dividends to shareholders.

In the BCG Growth-Share Matrix,__________ Generate More Resources Than They