GM is trying to decide if it should expand its operations into manufacturing motorcycles.Which type of growth strategy would this be classified as?
A) related diversification
B) forward integration
C) unrelated diversification
D) backward integration

Question

Quizplus · Accepted Answer

Related diversification involves expanding a company's operations into a new industry that is related to its current business activities. Since GM's current operations are in manufacturing cars and motorcycles are a related product, expanding into motorcycle manufacturing would be classified as related diversification.

GM Is Trying to Decide If It Should Expand Its