Donna Karan Designs is trying to decide if it should open its own stores instead of just designing women's clothing.Which type of growth strategy would this be classified as?
A) related diversification
B) forward integration
C) unrelated diversification
D) backward integration

Question

Quizplus · Accepted Answer

Forward integration involves expanding the business operations to include distribution and sales channels, such as opening its own stores. This strategy allows Donna Karan Designs to have more control over the branding and selling of its products.

Donna Karan Designs Is Trying to Decide If It Should