In 1980,the Schlitz Brewing Company conducted several beer taste tests on live television during NFL football games.One hundred confirmed Budweiser drinkers (who had each signed an affidavit stating that he drank at least 12 bottles of Budweiser each week)were each served a glass of both Schlitz and Budweiser in unmarked containers.After tasting both beers,the members of the group were asked which beer they preferred.Between 45% and 55% of the participants responded that they preferred Schlitz even though they were confirmed Budweiser drinkers.
Which bias can likely explain why the participants in the group displayed such strong brand allegiance to Budweiser prior to the taste test?
A) the availability heuristic
B) the trait ascription bias
C) the availability cascade
D) the status quo bias
E) the Rupertorian effect

Question

Quizplus · Accepted Answer

The status quo bias refers to the tendency for individuals to stick to what they are used to and familiar with, rather than try something new or different. In this case, the participants had a strong brand allegiance to Budweiser because they were accustomed to drinking it regularly, and therefore had a bias towards continuing to choose Budweiser.

In 1980,the Schlitz Brewing Company Conducted Several Beer Taste Tests