Marketers of sporting events at any level realize their true competition is other forms of entertainment.This is known as _____ competition.

Question

Quizplus · Accepted Answer

Indirect competition refers to competition coming from alternative forms of entertainment, such as movies, concerts, or video games. This is the main competition sporting event marketers face as they try to attract and retain audiences. Direct competition would refer to other sporting events that are happening at the same time and could potentially draw away viewers or attendees. Professional, minor, or any other categorization of competition is not relevant to this context.

Marketers of Sporting Events at Any Level Realize Their True