One major area of the legal environment for sport marketers to consider is _________,which deals with billions of dollars of sports-licensed merchandise.

Question

Quizplus · Accepted Answer

Trademark violations can be a major area of concern for sport marketers when dealing with sports-licensed merchandise. Infringement of trademarks can lead to legal action, loss of revenue, and damage to the reputation of the brand. It is important for marketers to understand and comply with trademark laws to protect themselves and their organization. Option A, Title IX, deals with gender equity in sports and is not directly related to sports-licensed merchandise. Option B, breach of contract, is a more general legal issue that may or may not be specific to sports-licensed merchandise. Option D, new telecommunication laws, may not necessarily be relevant to sports-licensed merchandise either. Option E is partially correct, but trademark violations are a more specific aspect to consider.

One Major Area of the Legal Environment for Sport Marketers