Age is one of the most common variables that a sports marketer uses in segmenting and targeting groups of sport consumers.

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Age is a commonly used variable in sports marketing segmentation because it can help identify differences in preferences, behaviors, and consumption patterns among different age groups. Younger consumers may be more interested in social media and digital marketing, while older consumers may prefer traditional media and face-to-face interactions. By understanding the different needs and preferences of different age groups, sports marketers can tailor their messages and promotions to better resonate with their target audience.

Age Is One of the Most Common Variables That a Sports