Major League Baseball seeks to ensure that its advertising message is consistent with the message of its personal selling and sales promotional efforts.This emphasis upon consistency is most consistent with the concept of _____.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the concept of coordinating all promotional activities such as advertising, personal selling, sales promotion, public relations, and direct marketing to provide a consistent message to customers. By emphasizing consistency between advertising, personal selling, and sales promotion efforts, Major League Baseball is demonstrating an IMC approach.

Major League Baseball Seeks to Ensure That Its Advertising Message