The Tampa Bay Lightning is preparing an advertising campaign in which it will contrast its products with those of named competitors on a point-by-point basis.The team is employing _____.

Question

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The Tampa Bay Lightning is employing comparative advertising, which involves directly comparing its products with those of named competitors on a point-by-point basis. This is a common marketing strategy used by companies to differentiate their products from their competitors. Misleading advertising and unethical business practices would not be legal or ethical approaches to advertising. A push strategy involves promoting a product to intermediaries, such as retailers, rather than directly to consumers, which is not relevant in this scenario.

The Tampa Bay Lightning Is Preparing an Advertising Campaign in Which