The number of times a person or household is exposed to a communication vehicle is called _____.
A) reach
B) frequency
C) exposed rate
D) the repetition factor
E) the novelty factor
Correct Answer:
Verified
Q11: When the NBA uses advertising such as
Q12: A one-sided message conveys both the positive
Q13: Reach refers to the number of people
Q14: According to the text,the sports marketer should
Q15: Today's sports marketer should be aware of
Q17: Which of the following is NOT considered
Q18: All of the following are common sales
Q19: The sponsored product is directly pitted against
Q20: _ addresses two basic questions about the
Q21: Sampling is the element of the promotional
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents